LEDVANCE brand is one of the world-leading company in the field of lighting that offer lighting products for both professionals and individual customers. The brand offers a wide range of advanced LED lamps, LED luminaires, smart and intelligent smart building, and networked smart home solutions as well as conventional light sources.
The brand was originated from the general lighting company of OSRAM and now it is owned by MLS Co., LTD. (MLS) which is a Chinese lighting company. The LEDVANCE has offices in almost 50 countries and commercial activities in over 140 countries. This is the reason that LEDVANCE holds outstanding access to the global market, trust and reliability of customers, powerful distribution network, and long-lasting customer relationships.
The LEDVANCE brand shows the true spirit of its original OSRAM company. LEDVANCE wants to express the role of light in the modern digital age and the lives of people. Our objective is to offer advanced lighting solutions. As the brand looks to the future, it can draw on 100 years of heritage strengthening its position as a top manufacturer of luminaires and lamps.
With our trending technologies, development, and deep understanding of the lighting market, we care for the individual and specific needs of both indirect and direct customers. LEDVANCE attained revenue of about 1.9 billion euros in 2017.
For its complete range of professional and high quality LED luminaires sold through electrical wholesale, LEDVANCE has initiated gradually to launch the brand on a product level. In the fields of LED luminaires and smart home devices, all the products will be sold with the label of the OSRAM brand until we have finalized our rebranding platform.
The core of the LEDVANCE brand is based on excellence, innovation, and winning together. We always strive to go towards excellence. We are satisfied and honoured by our strong and prevailing organization. Our motivated and highly qualified workforce include the people who take calculated risks, responsibility and make bold decisions. We have faith in the willingness of people to grow and learn professionally. In this way, we can achieve sustainable access.
We are active, involved, and daring to break the new grounds. We always explore new paths toward innovation. We witness the rapid change of the lighting industry as an opportunity for new markets, new thinking, and new products.
We built strong and long term relationships with our partners. Our strategy involves three main elements: strengthening the core business, entering new markets, and investing in future technologies.
In the range of traditional lamps and luminaires such as halogen lamps and compact fluorescent lamps, we concentrate on sustaining and extending our current market share by enhancing proximity to customers and cost-effectiveness.
The same is true for the products in the LED lamps category where we want to enhance our market share in smart and intelligent LED lamps. We are intended to accomplish this by enhancing the effectiveness and competitiveness of our whole range of products, optimizing procedures, and taking a distinguished method to our distribution channel.
In the field of LED luminaires, LED technology is becoming a modern standard, with increasing technology junction. In the LED luminaires industry, we want to become one of the prominent global suppliers for both private and professional customers with high-quality products, responsive and fast service, and attractive pricing.
In terms of smart home devices and related products, the LEDVANCE brand will build on the OSRAM LIGHTIFY platform to provide our customers with the latest product lines, also introducing smart and intelligent smart home products and lighting devices to market.